You enter the meeting room. All eyes focus on you.
Last week my colleague and I attended the PSEICT Conference in London. We wanted to know how we could better reach our potential customers, and the best way to do that is to find out what they were talking about.
After the last talk at the Government Digital Transformation Conference last week, I don’t think I will ever look at the phrase ‘digital transformation’ in the same way again. As Emma Stace (@emmastace) pointed out in her speech, digital transformation is also about changing the culture of a workplace, which is an ongoing process. Unfortunately, digital transformation is seen as a single task. Transform and you are done. And, as ever, there is a vast canyon separating policy and delivery. So, from now on, I will call it digital evolution.
What a difference a year can make! Walking up the stairs towards the entrance to Manchester Central’s enormous conference centre in the glorious sunshine felt a bit different to previous years. There was a more positive feeling in the air and lots of speakers ready to debate the hot topics.